PIERER Mobility kompaniyasi FELT Bicycles brendi velosipedlarini sotib oldi

Xorijiy OAV xabarlariga ko‘ra, PIERER Mobility AG velosiped sanoatida jahon yetakchisi bo‘lish strategiyasi doirasida FELT Bicycles sotib olingani va uning PIERER E-Bikes GmbH bo‘limiga qo‘shilishi haqida e’lon qildi.

FELT Bicycles 1991-yilda Kaliforniyada tashkil etilgan boʻlib, yoʻl velosipedlari, triatlon velosipedlari, trek velosipedlari, kross-kros velosipedlari, shagʻal velosipedlari va sarguzashtli velosipedlarni ishlab chiqarishda yaxshi obroʻga ega. FELTda innovatsiyalar, ayniqsa, uglerod tolasi texnologiyasi, tog 'velosipedlarini to'xtatib turish tizimlari va poyga aerodinamikasini rivojlantirishda hal qiluvchi ahamiyatga ega.

PIERER Mobility AG guruhi KTM, Husqvarna Motorcycles va GASGAS kabi motorli ikki{0}}g'ildirakli avtomobil brendlarini muvaffaqiyatli boshqarib kelmoqda. 2019-yilda Pierer innovatsiyalar, ilg‘or texnologiyalar va velosiped bozori uchun yetakchi dizaynni rivojlantirishga e’tibor qaratgan E-Bikes GmbH kompaniyasini tashkil etdi. PIERER E-Bikes GmbH kompaniyasini sotib olish yuqori-sifatli velosiped brendi portfelini yaratishda davom etadi. FELT Bicycles rasmiy ravishda Husqvarna E-Velosipedlari, GASGAS va R Raymon portfellariga qoʻshiladi.

Stefan Pierer, CEO of PIERER Mobility: "The acquisition of FELT Bicycles is fully in line with PIERER E-Bikes' overall strategy to become a global player in the two-wheel mobility field, including electric and non-electric bicycles, covering all bicycle categories. With FELT, we are able to expand our Bicycle product portfolio, and a strong entry into the North American market with a mature high-performance brand. The company is also actively participating in the competition, which brings us additional attraction to us."

It also said that the acquisition of FELT Bicycles includes three parts: the acquisition of FELT brand assets, the company's assets in Europe and North America, and the integration of global labor into the team structure of PIERER E-Bikes GmbH.

Felt Bicycles hozirda Beniluksdagi VDW Bikes tomonidan tarqatiladi va yaqin kelajakda buni davom ettiradi. Rossignoldan Piererga o'tish fevral oyining oxirida yakunlanadi. Hozirda Felt distribyutorlariga hech qanday buyurtma ta'sir qilmaydi.